What You Can Expect
When I first took my ideas to Deborah, I personally had no idea what I wanted to convey to my customers and certainly didn't know how to convey it. Deborah took time to understand my business needs and hot buttons, and then she wrote the most incredible copy imaginable to keep my customers focused on why they need to do business with me. I highly recommend Deborah's services to anyone who needs to be 'on point' with their target market of customers.
Janice Malone, Director
Sharper Image Training
What will you achieve by working with me? In this section, I'll describe the results my clients typically see, talk a bit about the process we'll be going through, and give you a sense of how I approach each project.
The Results You'll Get
Prospects will finally hear – through your printed and online marketing materials – what you’ve been trying to tell them all along. You’ll have a Unique Selling Proposition (USP) that’ll have your ideal prospect saying, “Hey – that’s the solution I’ve been looking for!” Customers will be clear about what you can do for them… and they’ll be ready to get started now.
You’ll get better-qualified, ready-to-do-business referrals. Colleagues in related (but non-competing) professions will be equipped to tell others they meet why you’re perfect for them. They’ll have resources – your printed and online marketing materials – that'll make referring new business nearly effortless.
Your image will get a serious upgrade … without breaking the bank or clogging up your schedule. You’ll even the playing field with your bigger, glitzier competitors. At last, you’ll show your ideal prospects why you’re the ideal solution … and why your competitors aren’t.
You’ll actually see the top of your desk for the first time in months (years?). All that clutter caused by back-burnered marketing communication projects? Gone. You’ll finally start concentrating on what you do best, because you can leave the writing to someone else!
So why do you need a copywriter to do all this?
Nobody knows your business – or your target market – like you do. But sometimes that iinsider perspective is a barrier to communicating your value to the marketplace. You're so close to your business you can’t see it from your customers’ perspective.
But if you’re going to communicate with any audience – sales prospects, current customers, employees, whomever – you have to look at your business through their eyes, then talk about it in a way that really hits their hot buttons. I bring both copywriting skill and a fresh perspective to the table. I’ll ask the questions your audience asks – and then give them the answers that make your solution the obvious choice. That kind of clarity is the only way your marketing message will break through the clutter and make a positive, lasting impression.
Now that you know what results you can expect from working with me, find out more about the process we'll be going through, or go to my Services page to learn about the specific types of written materials I can craft for you.
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