Deborah Savadra

Resources

Seminars

Free Articles

Blog

Links, etc.

Seminars

I offer a variety of presentations, both as "live" seminars for business and charitable groups and as teleclasses. Here's a listing of my current offerings:

5 Strategies for Getting More Website Traffic

Want your website to get more visitors? This 45-minute live online presentation will give you five simple, proven strategies for driving more and better traffic to your small business website. More information ...

Market Your Business While You Sleep

Curious about the new permission-based marketing paradigm? This 45-minute online presentation will give you information you need to get started. More information ...

Building a Client-Attractive Website
(for Solo Professionals and Service Businesses)

To establish an effective Internet presence for your service business, your web content has to be carefully written to address your prospects' needs. This seminar shows you how to create content that turns browsers into buyers. More information ...

Promoting Your Business in Writing

If you're ready to graduate from inkjet-printed flyers to more sophisticated marketing materials, this overview of the major types of marketing collateral is perfect for you. More information ...

Free Articles

These and other articles on marketing-related topics are posted on my blog - check it out!

Text Rules - Why words - and not graphics - are the backbone of the World Wide Web

Your Home Page as a Conversation - Think of your website's home page as the beginning of a relationship. Then you can avoid one of the most common home page traps.

Big Benefits - Really want to hit your prospects' hot buttons? Here are the top ten.

How to Get the Perfect Testimonial - To get prospective clients' attention, you need a carefully-crafted testimonial that shows exactly why you're the perfect solution to their problems. Here's a great formula for getting one.

Links, etc.

Here are some links to resources I like a lot. I hope you will, too.

Books

Get Clients Now!: A 28-day Marketing Program for Professionals, Consultants, And Coaches by C.J. Hayden (ISBN 0-8144-7374-1) - A terrific cookbook approach to building a well-rounded marketing plan based on proven strategies and activities. Identifies where in the sales process you're "stuck," then helps you come up with 9-10 daily actions that, done consistently over 28 days, will increase the number of clients you win.

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales (Ultimate Sales Letter)by Dan Kennedy (ISBN 1-58062-257-7) - If you're using introduction letters as a direct contact marketing tool, this is a good resource on the art of writing for sales. Some of Kennedy's advice may be hard to swallow at first (he works mostly in B2C, which has a higher "cheese factor") but can be adapted to the more professional approach a B2B market demands.

Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin (ISBN 0-471-78753-1) - If you want to learn about getting more visitors to your website, this is an ideal non-techie tutorial. You may be limited in how much organic Search Engine Optimi¬zation (SEO) you can do with the site being built almost entirely in Flash, but there are other elements of SEO you can benefit from like directory listings, pay-per-click advertising, link exchange, etc. And the next time you update your website, you'll be well prepared to guide your web designers in programming a more search engine friendly site.

Websites

Web Pages That Suck (http://www.webpagesthatsuck.com) - It's got a rude title and an off-the-wall feel, but the approach - "the best way to learn about good design is to study bad design" - is sound. Behind all that humor are some great lessons in what makes a website work..

Action Plan Marketing (http://www.actionplan.com) - Robert Middleton is hands-down the best marketing guru for the solo professional I've ever seen. He's got lots of free and low-cost advice available in the form of teleseminars and ebooks. Regrettably, he's stopped offering his coaching program for small business (he now certifies other coaches in his methods), but do check out the plentiful resources available on his site. For example, his Website Toolkit alone is worth ten times what he charges.

Google Adwords (http://adwords.google.com) - Do yourself a favor and sign up for an Adwords Starter account. Set the budget low enough to be comfortable, then start testing ads for your site. Later, upgrade to the Standard Account and get free web analytics (shows you where your traffic is coming from). Most people are afraid of pay-per-click advertising, but you can set your own budget and limit search results to a specific geographical area so only local prospects see your ad (which further limits your costs).

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