The Clients I Serve
Clients who benefit most from my copywriting services are small and medium-sized businesses in the “adolescent” stage of their development. They’ve achieved at least $1 million in annual revenue consistently, and indicators point to more growth ahead. In other words, they’re not start-ups, but they may not be ready to afford a full-service advertising agency yet.
They’re eager to kick their marketing into high gear and grow their businesses. They understand the need to communicate – in a clear, concise, compelling way – how much value they bring their customers. And they know professionally-prepared marketing collateral can help them accomplish those goals.
I know you want to be absolutely sure I can help you before you engage me to write for you. So if you find yourself in any of the situations below, your needs and my skills might fit pretty well together.
Do these scenarios sound familiar?
Your marketing materials don’t get the “gotta have it now” response you’re looking for. Too often, your brochure, website, and other written marketing pieces get a lukewarm response from prospects you really want to do business with. You know you could help them … if they’d let you. But convincing them you can make a difference is tougher than you thought.
Referral sources are confused about what you offer. Even people you thought knew your business pretty well aren’t clear on what you do. The result: poorly-qualified referrals … or none at all. You’d love to get more calls from people who know what you do and are ready to do business. But you can’t spend loads of time educating colleagues one-by-one – you have a business to run.
You’re ready to graduate from inkjet-printed brochures and a home-grown website to slick, professional marketing materials. But you need someone to guide you through the process. Comparing printing and design quotes, spending time in endless meetings, going over multiple drafts – who has time for all that? You need to get the word out about your products and services – now – without time and money hassles.
You’re the “marketing person” on staff, but you’re just swamped. Or maybe you’re the business owner wearing too many hats. You want to get your marketing communications projects out the door and on the street without hiring more permanent staff. Whether it’s periodic overflow or a one-time project, you need help getting it all done.
Not every business needs professional copywriting.
Surprised to hear me say that? It’s true. If you’re a solo entrepreneur, a microbusiness, or a startup with an ultra-tight marketing budget, I might not be a good fit for you. And that’s okay. You may need to spend your marketing dollars on more low-cost, high-touch methods like networking and cold-calling to build your business for now.
Clients who use my copywriting services successfully are:
Ready to think intensively about their target audience and their message. They don’t mind doing some serious brainstorming if that’ll get them the results they want. In fact, they welcome a fresh perspective on their business.
Excited about the value they bring to the marketplace. They love what they do, and they can’t wait to tell everyone what makes them unique. They’re passionate about helping their ideal prospects solve critical problems.
Eager to get started. They have definite goals for their businesses, and they want to start moving toward them now. Focus and planning are givens.
Willing to delegate. They know they can’t do everything to perfection – skill- or time-wise – and they love collaborating with others who can fill the gaps.
Able to reinvest in growth. They want greater visibility in their markets, and their marketing budgets reflect that. They’re cost-conscious, but they know quality doesn’t come cheap, so they’re prepared to recycle some profits into getting more - and better - customers.
So, are you ready for the image boost and selling power that professional marketing materials can give your business? If so, take a look at the “Results” page to see what you can expect from working with me.
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